Could it be that then things would be 'too good to be true? ' Well, research by Northwestern shows that customers are more likely to buy a product rated between 4.2 and 4.5 stars (AKA the sweet spot). As the rating gets closer to the almighty 5.0, purchase likelihood declines.
More info: #good #star #ratingTo answer the question of what you should say to your friend first thing in the morning, you should ...
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